The Bloom Summer Midi Dress. 

Let your wardrobe bloom this season. The Bloom Midi Dress is a statement in colour and confidence, featuring a bold floral print in vivid shades of blue, green, purple, and fuchsia. Its soft frill sleeve adds a feminine touch, while the easy midi length flatters your shape without clinging.

Crafted from a breathable rayon-viscose blend, this dress drapes beautifully and keeps you cool on warmer days. And yes — it has pockets! Designed with real life in mind, it's equal parts practical and polished.

Why You’ll Love It:

✔ No-fuss style – Just throw it on and go. It’s dressy enough for brunch or work, easy enough for errands.
✔ Mood-boosting print – The vibrant florals feel like a pop of joy every time you wear it.
✔ Soft and breathable – Made from a lightweight blend that keeps you comfortable all day long.
✔ Pockets you’ll actually use – Room for your phone, keys, or lip balm — without ruining the silhouette.
✔ Feels as good as it looks – The rayon-viscose blend flows effortlessly and moves with you.

Details that Work Hard (So You Don’t Have To):

• Frill Sleeves: Add polish without being fussy — the perfect balance of feminine and functional.
  
• Midi Length: Not too long, not too short — just right for work, weekends, or walking to the café.
• Breathable Fabric: Keeps you cool and comfy in the heat, while still looking put-together.
  
• Side Pockets: Because life’s better when you have a place to stash your essentials.
  

Fabric Composition: 52% Rayon, 48% Viscose

SKU: LTD254

Care Instructions:
Wash inside out on a cold, gentle cycle with similar colours. Do not soak or bleach. Line dry in shade and avoid tumble drying. Some shrinkage may occur — simply iron on reverse to restore shape. Do not dry clean.

Pre-order now to secure yours for August delivery. Limited quantities available.